CASE STUDIES
Vienna Beef - Modern Marketing For A Classic Brand
Published on October 10, 2024
Background:
Vienna Beef is a brand entrenched in the culture of Chicago for over 130 years, with a loyal customer base and a presence in restaurants, hot dog stands, sports arenas and entertainment venues across the country. With a vast majority of their business coming through traditional sales, VB’s online business had grown 30% YoY since investing into digital and email marketing in 2014, but this growth had stagnated by 2016. VB sought a full-service agency that could assist with recapturing this YoY growth, as well as creating emails and creative campaigns to reinforce their brand and get customers excited about purchasing products online
307% increase
increase in website traffic (sessions)
101% increase
in revenue
70% increase
in online transactions
19% increase
in average order value
The Challenge
Execute a comprehensive digital marketing campaign, focusing primarily on email marketing and improving VB’s email design, CTR’s, list segmentation, messaging, which in turn would increase online traffic, brand loyalty and e-commerce sales. Logical also performed supplementary efforts focused on increasing traffic and sales through PPC, Paid Social and Remarketing.
The Approach
We executed a comprehensive digital marketing campaign, focused primarily on email marketing and improving VB’s email design, CTR’s, list segmentation, messaging, which in turn would increase online traffic, brand loyalty and e-commerce sales. Logical also performed supplementary efforts focused on increasing traffic and sales through PPC, Paid Social and Remarketing.
Results:
Taking a comparative approach, in the two years prior to engaging with Logical to the two years where Logical has fully managed their email marketing strategy, VB has seen a 307% increase in website traffic (sessions), 101% increase in revenue, 70% increase in online transactions and an average order value increase of 19%. Additionally, with our email marketing campaigns being supplemented by digital marketing strategies through PPC, Paid Social and Remarketing, VB has averaged 300 new subscribers per week over the last 12 months.
We also created a custom graphic library for use in Vienna Beef’s email marketing and creative advertising campaigns, which influenced and dictated major components of their 2018 website redesign.
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