CASE STUDIES
Sharing the love of Korean skincare
Published on October 14, 2024
Background:
Saranghae is a women’s skincare brand inspired by the magic and simplicity of Korean skincare rituals. Through its innovative offerings with powerful, exclusive ingredients and proven effectiveness, Saranghae has disrupted the world of K-beauty with its user-friendly, yet incredibly luxe products.
In 60 days, We Increased Saranghae’s Sign-Up Conversion Rates, Abandoned Cart Conversions and Revenue
+15.27% increase
in SMS Sign Up Conversions
+173% increase
in Abandoned Cart Conversion Rate
+332% increase
in Abandoned Cart Revenue
The Challenge
Saranghae was facing a challenge increasing its number of sign-ups for email and SMS. Its sign-up units required customers to input both their email and phone number, frustrating customers who were unhappy that they didn’t have an option to opt-out of SMS. This resulted in customer complaints, uncompleted sign-ups, and canceled subscriptions. Additionally, Saranghae wanted to improve its conversion rates and revenue from customers who had abandoned their carts.
The Approach
To overcome these challenges, We updated and optimized Saranghae’s sign-up units for email and SMS as well as their SMS welcome and abandoned cart journeys. Our goals were to increase sign-ups, incentivize customers to opt-in, and improve Saranghae’s conversion rates and revenue. With our help, Saranghae boosted its sign-up conversions by 15.27%, its abandoned cart click rate by 65%, abandoned cart conversion rate by 172% and its abandoned cart revenue by 332%.
Our Process
Optimized All Sign-Up Units
We first optimized the SMS portion of Saranghae’s sign-up units to effectively incentivize customers to subscribe to SMS. Customers were given the option to opt-in to SMS or not, eliminating frustration and improving sign-up conversions by 15.27%.
Updated Deals and Offers in Sign-Up Units and SMS Message Journeys
We removed the discount offer in the sign-up units and featured an incentive instead that offered subscribers early access to future holiday deals and updates. This added incentive resulted in a 15.27% increase in sign-ups. We further encouraged Saranghae’s customers to convert with an additional site-wide offer to all SMS subscribers throughout the holidays season. Customers who purchased a bundle received a free gift, further boosting abandoned cart conversion rates by 172% and abandoned cart revenue by 332%.
Updated Messaging in Sign-Up Units, Welcome and Abandoned Cart Journeys
To generate excitement for SMS subscribers during the Thanksgiving and Christmas holidays, we incorporated holiday themes into Saranghae’s sign-up units, welcome and abandoned cart journeys. We also encouraged customers to add Saranghae as a contact to avoid iOS text blocking. In addition, we refreshed the design and updated the copy and visual elements of the sign-up units and journeys to better reflect Saranghae’s brand identity.
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